It’s important to describe the difference between AI and generative AI. AI is limited to analyzing existing data, processing it, and delivering things like greater efficiencies, reduction in the time required to perform traditional tasks, etc. Generative AI, on the other hand, is a form of artificial intelligence that can generate new data, such as text, images, audio, or video, from the patterns it has learned.

Generative AI has many potential applications in various industries, but one of the most promising and impactful ones is in the pharmaceutical industry.

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Written by Bracken Senior Partner Kurt Mueller.