Introducing Marybeth Profrock, our Senior Partner—a seasoned problem solver with a knack for innovation. With extensive experience in catalyzing growth for life sciences and digital health companies, Marybeth excels in devising cutting edge marketing solutions. Specializing in digital innovation, B2B marketing, and content strategy, she drives measurable outcomes through methodical analysis and precise execution. Join Marybeth and host Colin Miller on this episode of Fractals as they challenge the core tenets of life sciences marketing. In this episode, they'll explore foundations for great business, which include:

• The necessity of a thorough understanding of client needs for effective business or marketing strategies,
• How addressing underlying issues is the cornerstone of successful marketing and why foundational aspects often dictate overall success,
• The future potential of generative AI in marketing strategies, provided the right questions are asked,
• The pivotal role of continuous communication as the nexus of client projects and its indispensable nature for success.

Listen to Fractals: Life Science Conversations via your preferred podcast service, and contact us today to learn more about working with Marybeth and Bracken’s team of expert consultants.